It is common knowledge that on-page elements play a role in how websites rank. On-page optimisation is the process of improving certain elements of your website, such as your meta descriptions, title tags, and URLs, to improve its search ranking. To get the best result possible, you should find better alternatives to the topic/keyword you want to initially rank for.
With access to this vital information, you know better than to waste your time and effort on a topic or keyword that is too competitive. The higher a keyword’s CPC is, the more difficult it is to rank for it. For instance, in paid search, you can determine how competitive a keyword is by looking at its CPC (cost per click) under the “Competition” column. Google Keyword Planner is a tool that you can use to obtain this information. For example, the topic or keyword “SEO” is highly competitive because it has significant monthly search volume and many websites are making money off it. A keyword is considered highly competitive if it has high revenue potential. It can also help you gauge how difficult it can be to rank for them. It helps you avoid topics that are too competitiveĪ keyword or a topic’s popularity is not the only thing you can determine with keyword research. This way, not only can you obtain more organic traffic but you can also help your content get good rankings on SERPs.ģ. If you don’t want your content to go to waste, you should research the keywords you need to use. It is because even if you have comprehensive and well-crafted content, it won’t help you attract organic traffic if it contains keywords with no search volume. Skipping keyword research can put you at risk of targeting keywords and topics your audience might not be interested in. It provides you with more organic traffic This, in turn, can help you get better search rankings.Ģ. You’ll be able to craft content that can fulfill your audience’s needs and match their search intent. Also, it helps you determine how popular a particular topic is amongst your target audience.īy having access to this information, you can improve your current content marketing strategy. Keyword research should be a part of every recruiter’s digital marketing strategy because it tells you what sort of content job seekers and employers might be interested in. It helps you identify the type of content you should create However, this doesn’t mean that keyword research is no longer an essential part of digital marketing. Now, Google prioritises content that matches a user’s search intent instead. Before, recruiters can rank well on SERPs by having content with the exact search terms used by people looking up specific information online. In recent years alone, Google has made several updates to its search algorithms. It allows you to get to know them better by providing you with an insight into their thoughts, fears, and desires.įor many recruitment agencies, running an SEO or content marketing campaign can be tricky these days. Keyword research can also give you a glimpse into the mindset of both job seekers and employers.
It can also help you pinpoint the type of content your audience might like. The amount of data it can provide can come in handy when developing and running an online marketing strategy. So what exactly is keyword research? Keyword research is the process of identifying and analysing search terms that people use to find certain information online. If you want your marketing strategy to be effective and successful, you should determine the keywords or key phrases you must use throughout your campaign. To find the right keywords to use for your digital marketing campaign, you must conduct keyword research first.Īll digital marketing campaigns should be founded on solid keyword research. By using the right keywords, it will be easier for job hunters and companies who might need your services to find you. Keywords play a vital role in getting good rankings on search engine result pages or SERPs. Google may have changed its search algorithms many times, but one thing remains the same. With the intense competition these days, however, it’s important to have the right digital marketing strategy to ensure that your target audience can easily find you online. Fortunately, the Internet provides recruitment professionals like you with a quick and efficient marketing tool that can help them find exactly what they are looking for. These days, finding potential clients and qualified candidates to add to your talent pool can be challenging if you’re not using the right tool.